In this training, you’ll gain in-depth knowledge to support the design of labor trafficking outreach campaigns and creation of tailored and trauma-informed outreach materials that mitigate fears and encourage survivors to connect with services.
This event featured Bella Hounakey, a survivor consultant with Framework who has served as an advocate, organizer, and speaker on anti-trafficking programs and policies since 2011. Since 2015, she has worked with and supported the most vulnerable trafficking victims in the foster care system. Bella is currently a member of the U.S Advisory Council of Human Trafficking.
00:32 – Introduction of Bella Hounakey
01:31 – Learning Objectives
02:47 – Project TRUST Human Trafficking Outreach Toolkit
06:28 – Discussion of early Look Beneath the Surface flyer
09:15 – Evolution of the Look Beneath the Surface Campaign from the Greater Cleveland Regional Transit Authority (RTA): lessons learned and elements to improve on
12:35 – Discussion of improved Look Beneath the Surface flyer
19:25 – Outreach findings from the domestic violence field
24:25 – Interactive: Audience lessons learned on outreach best practices
27:08 – REACH model from Project TRUST’s Human Trafficking Outreach Toolkit
27:42 – REACH model: Reason
29:03 – REACH model: Engage
31:25 – Using empowering language in outreach materials
34:08 – REACH model: Appeal
35:53 – REACH model: Cater
37:25 – REACH model: Cater example
39:22 – Medium considerations for outreach materials
43:56 – Outreach material example: ¿Eres Tú? Handout from MOSAIC Family Services
46:21 – REACH model: Hold
47:35 – How to engage with survivors to create outreach materials
49:15 – Evaluating your campaign and measuring success
Q&A
54:45 – Can you give examples of what a “shock experience” in campaign materials may look like?
Topic(s): Learning Basics, Outreach, Survivor Experiences
Resource Type: Event Recording
Date: June 7, 2021
